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Vanity Fair Bra: Beauty Back Wire-Free Contour Bra 72345 - Women's

Regular $40.00
Your Price 

use HURRY15 at checkout

offer ends April 22 details



Color: Mid Black

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Size: Please Select a Size

No bumps, lines or wires! Enjoy a sleek silhouette with this women's Vanity Fair Beauty Back bra.

Watch the product video here.


  • Lightly padded contour cups
  • Back smoothing design
  • Bow accent
  • Adjustable shoulder straps
  • Wire free
  • Back hook & eye closure
  • Style no. 72345


  • Full coverage


  • Nylon, spandex
  • Machine wash
  • Imported

View our full return policy here.


Rated 5 out of 5 by from Feels and looks great! This is a great all day bra! It held its shape through several very busy days (we're talkin' Christmas eve kinda days) and it's one of those bras you just forget you're wearing. No poking underwires! No constant readjusting! No slipping straps! The cups never curved out at the top and this bra kept a nice lift that you usually don't get with a non-underwire bra. It might run a tiny bit big, but I just wore it on the smallest setting and was fine. The beauty back feature is so nice because it really helps shape those problem areas and boosts confidence without effort. [This review was collected as part of a promotion.]
Date published: 2017-12-26
Rated 4 out of 5 by from Wireless comfort All in all I like this bra. The back strap by the clips itched me a little bit while wearing it, but besides that I found it very comfortable. I'm usually in between 34 and 36 so I went for the 34 but wish I had gone for the 36. If you're in between sizes, I would size up. However the cups are a good size and provide all over coverage. There was no sag despite being wireless, which is awesome. I liked the detail on the front which added a nice touch to an otherwise plain (but very comfortable) bra. This is a good everyday bra. [This review was collected as part of a promotion.]
Date published: 2017-12-26
Rated 5 out of 5 by from My new favorite bra I’ve been a stay at home mom for a while now so I’ve just been wearing sports bras. Those don’t look flattering when I’m wearing nicer tops on the few occasions I get dressed up. I was excited to finally get an actual bra. I guessed on the size since I knew the last size I had when I purchased regular bras didn’t fit. This was so comfortable. It was like the comfort of a sports bra but with the support I needed. The fit is great and I love the front adjustable straps so that I don’t have to ask my husband to help. The bra is soft and quality made. This is the perfect everyday bra. [This review was collected as part of a promotion.]
Date published: 2018-01-10
Rated 4 out of 5 by from Very comfortable! Love this bra, it's the most comfortable bra I've discovered so far. I was looking for comfort as well as good hold and coverage. This bra does both. I like how the strap adjustment is on the front so it can be adjusted without help from another person. Also, the metal hardware on the straps instead of plastic is wonderful. It will be more durable and to me is less irritating on my skin than plastic. Provides good hold and coverage without being to constricting or pinching anywhere. The "Beauty Back" is great as well. I think this feature does smooth out the back and helps the good coverage feeling. Thanks for letting me try this product! I love it! [This review was collected as part of a promotion.]
Date published: 2017-12-21
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