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Anastasia Beverly Hills Hydra Prime SPF 50 Hydrating Face Primer

Hydra Prime SPF 50 Hydrating Face Primer
  • $48.00

  • This product is not eligible for Kohl’s coupons, including Kohl’s Cash® earn and redemption. However, you are able to earn Kohl’s Rewards® and Sephora Beauty Insider points on this product. Modified return policy applies.


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What it is: A noncomedogenic, hydrating, daily-use SPF 50 that primes and smooths—with or without makeup.


Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Anti-Aging, Uneven Skin Tone, and Dryness

Formulation: Liquid

Highlighted Ingredients:
- Beet Root: Improves the look of texture and retains moisture.
- Niacinamide: Visibly blurs dark spots and refines surface texture.
- Ectoin: Supports a strong skin barrier and defends against environmental stress.

Ingredient Callouts: Free of parabens, mineral oil, and sulfates SLS & SLES. It is also cruelty-free.

What Else You Need to Know: Suitable for all skin tones, this multitasking formula primes, protects, and hydrates. It’s clinically shown to visibly reduce fine lines, boost moisture, and smooth texture, delivering a glowy finish with no white cast. Powered by niacinamide, ectoin, and beet root to defend and prep skin, it makes your makeup optional.

Clinical Results:
In an 8-week independent study with 32 women:
- 100% showed up to 57% more moisture immediately
- 96% felt it was easier to apply an even coat of foundation after use
- 100% saw fine lines and wrinkles visibly soften in 4 weeks

Size:

1.69 FL OZ

-Beet Root: Improves the look of texture and retains moisture.
-Niacinamide: Visibly blurs dark spots and refines surface texture.
-Ectoin: Supports a strong skin barrier and defends against environmental stress.

Water/Aqua/Eau, Isododecane, Butyloctyl Salicylate, Polymethylsilsesquioxane, Glycerin, Butylene Glycol, C12-15 Alkyl Benzoate, Niacinamide, Fructooligosaccharides, Beta Vulgaris (Beet) Root Extract, Sodium Polyacryloyldimethyl Taurate, Gluconolactone, Argania Spinosa Kernel Oil, Acetyl Zingerone, Fragrance, Tocopherol, Tocopheryl Acetate, Acetyl Glucosamine, Ectoin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Bisabolol, Sodium Benzoate, Potassium Hydroxide, Potassium Lactate, Sodium Dilauramidoglutamide Lysine, Lactic Acid, Calcium Gluconate, Geraniol, Linalool. Product packaging and material may contain more and/or different information from the website, including ingredient information. Before using a product, always read labels, warnings, directions, and other information provided with the product.
Suggested Usage:
-For optimal sun protection, apply liberally 15 minutes before sun exposure.
-To prep and prime for makeup application, apply a thin layer over clean skin following your skincare routine.
-Blend into skin using fingertips.
-Allow to absorb before applying makeup.
-Reapply at least every two hours for optimal sun-protection benefits.

Pro tips:
-Bring down to the neck and décolleté.
-Use a water-resistant sunscreen if swimming or sweating.
Entrepreneur and industry icon Anastasia Soare believed that the same balance found in art and nature could also be applied directly to the human face, creating aesthetic harmony. With the idea that brows should be shaped according to an individual's bone structure, Anastasia developed her line of award-winning brow products and signature Golden Ratio Eyebrow Shaping Method. Carving out a new category in the industry, this patented three-step technique for crafting personalized brows has become a modern-day beauty essential."One brow does not fit all. This is the entire foundation of Anastasia Beverly Hills. Using the Golden Ratio Method, the shape of the eyebrow is tailored to each individual's face and unique bone structure. In just three steps, your personalized brows will outlast any trend."-Anastasia Soare, CEO & Founder
For complete details, see our Shipping and Returns policies.

Due to its contents, this product cannot be shipped via our Priority Service or sent to Alaska, Hawaii, P.O. boxes, and/or APO/FPO military addresses.

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