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What it is: A tinted lash serum mascara with Platinum Lash Serum Cocktail for fuller, stronger lashes.
Formulation Type: Volumizing, Curling, Lengthening
Benefits: Long-wearing
Highlighted Ingredients:
- Jojoba Seed Oil: Hydrates, strengthens, and protects lashes.
- Vitamin E: Natural preservative that also acts as an emollient and antioxidant.
- Biotin: Nourishes hair and lashes.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, and triclocarban.
What Else You Need to Know: This mascara works like a serum with the Platinum Lash Serum Cocktail: Biotin, peptides, green tea, and nourishing oils for healthier-looking lashes. Its bristle brush delivers extreme volume, length, and curl with up to 16-hour wear, 24-hour flake-free, smudge-proof magic-and 100 percent of wearers saw lifted, fuller lashes.
Clinical Results: Based on a consumer panel studies:
- 100% agree lashes look fuller, lifted, more voluminous and more curled
- Clinically proven to volumize, lengthen, and curl lashes
- 16-hour long-wear, 24-hour flake-free and smudge proof
-Vitamin E: Natural preservative that also acts as an emollient and antioxidant
-Biotin: Helps nourish hair and lashes.
Water/Aqua/Eau, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire De Candelilla, Propylene Glycol, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Olea Europaea (Olive) Fruit Oil, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Prunus Armeniaca Kernel Oil, Panthenol, Hydrolyzed Vegetable Protein, Serenoa Serrulata Fruit Extract, Chenopodium Quinoa Seed Extract, Hydrolyzed Cicer Seed Extract, Lens Esculenta Seed Extract, Camellia Sinensis Leaf Extract, Leuconostoc/Radish Root Ferment Filtrate, Biotinoyl Tripeptide-1, Equisetum Arvense Leaf Extract, VP/VA Copolymer, Phenoxyethanol, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Potassium Sorbate, Tocopherol, Sorbic Acid, Iron Oxides (CI 77499). Product packaging and material may contain more and/or different information from the website, including ingredient information. Before using a product, always read labels, warnings, directions, and other information provided with the product.
Suggested Usage:
-Place the brush at the base of your lashes.
-Wiggle and pull it upward through the tip.
-Layer for dramatic results.