The idea for Under Armour was born on a football field in 1996
when Special Teams captain Kevin Plank looked down at his heavy, sweaty cotton T-shirt and thought: “There’s got to be a better T-shirt for this.There wasn’t. So, he made one—and it made athletes feel lighter, stronger, faster. It changed the way athletes dress forever. Now, Under Armour is a global company deeply rooted in the culture of sport and makes shoes and gear for athletes that go beyond the game. At the end of the day, the purpose remains the same ... build gear that makes you BETTER.
