IT Cosmetics Superhero Volumizing Waterproof Mascara
IT Cosmetics
What it is: A volumizing waterproof mascara that gives eyelashes super volume, length, and elastic stretch with up to 24 hours of wear.
Formulation Type: Volumizing, Lengthening
Benefits: Long-wearing, Waterproof
Highlighted Ingredients:
- Biotin: Promotes healthier-looking hair and skin.
- Peptides: Helps brittle lashes look soft.
- Pro-Vitamin B5: Known for its lash-conditioning benefits.
Ingredient Callouts: Free of formaldehydes, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.
What Else You Need to Know: This lash-plumping, lengthening, and volumizing mascara provides more volume and more visible length vs. natural lashes. The life-proof formula is buildable and delivers super black pigment while resisting water, humidity, and sweat without a crunchy feel.
Clinical Results: In a consumer-panel survey:
- 92% say its buildable
- 90% say it provides big volume
- 90% say it feels comfortable on lashes
Size:
.04OZ
-Biotin: Promotes healthier-looking hair and skin.
-Peptides: Helps brittle lashes look soft.
-Pro-Vitamin B5: Known for its lash-conditioning benefits.
Aqua/Water/Eau, Isododecane, Synthetic Beeswax, Trimethylsiloxysilicate, Polyacrylate-21, Copernicia Cerifera Cera/Carnauba Wax/Cire De Carnauba, Isononyl Isononanoate, Disteardimonium Hectorite, C30-45 Alkyldimethylsilyl, Polypropylsilsesquioxane, Dimethicone, Peg-30 Dipolyhydroxystearate, Propylene Glycol, Peg-10 Dimethicone, Bis-Peg-12 Dimethicone Beeswax, Candelilla Cera/Candelilla Wax/Cire De Candelilla, Phenoxyethanol, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Caprylyl Glycol, Magnesium Sulfate, Butylene Glycol, Benzoic Acid, Trideceth-6 Phosphate, Biotin, Dipropylene Glycol, Glyceryl Caprylate, Panthenol, Glycerin, Tocopherol, Steareth-20, Chlorhexidine Digluconate, N-Hydroxysuccinimide, Sodium Citrate, Potassium Sorbate, Palmitoyl Tripeptide-1, Chrysin, Palmitoyl Tetrapeptide-7, Citric Acid, [+/- May Contain/Peut Contenir Ci 77499/Iron Oxides]. Product packaging and material may contain more and/or different information from the website, including ingredient information. Before using a product, always read labels, warnings, directions, and other information provided with the product.
-Peptides: Helps brittle lashes look soft.
-Pro-Vitamin B5: Known for its lash-conditioning benefits.
Aqua/Water/Eau, Isododecane, Synthetic Beeswax, Trimethylsiloxysilicate, Polyacrylate-21, Copernicia Cerifera Cera/Carnauba Wax/Cire De Carnauba, Isononyl Isononanoate, Disteardimonium Hectorite, C30-45 Alkyldimethylsilyl, Polypropylsilsesquioxane, Dimethicone, Peg-30 Dipolyhydroxystearate, Propylene Glycol, Peg-10 Dimethicone, Bis-Peg-12 Dimethicone Beeswax, Candelilla Cera/Candelilla Wax/Cire De Candelilla, Phenoxyethanol, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Caprylyl Glycol, Magnesium Sulfate, Butylene Glycol, Benzoic Acid, Trideceth-6 Phosphate, Biotin, Dipropylene Glycol, Glyceryl Caprylate, Panthenol, Glycerin, Tocopherol, Steareth-20, Chlorhexidine Digluconate, N-Hydroxysuccinimide, Sodium Citrate, Potassium Sorbate, Palmitoyl Tripeptide-1, Chrysin, Palmitoyl Tetrapeptide-7, Citric Acid, [+/- May Contain/Peut Contenir Ci 77499/Iron Oxides]. Product packaging and material may contain more and/or different information from the website, including ingredient information. Before using a product, always read labels, warnings, directions, and other information provided with the product.
Suggested Usage:
-Starting at the base of your eyelashes, wiggle and sweep mascara up and through to the tips.
-Apply additional coats if desired.
-Remove with an oil-based makeup remover or cleanser, such as IT Cosmetics Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm (sold separately).
-For your less-active moments, Superhero Mascara is also available in a Super Black washable shade (sold separately).
-Starting at the base of your eyelashes, wiggle and sweep mascara up and through to the tips.
-Apply additional coats if desired.
-Remove with an oil-based makeup remover or cleanser, such as IT Cosmetics Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm (sold separately).
-For your less-active moments, Superhero Mascara is also available in a Super Black washable shade (sold separately).
INNOVATIVE TECHNOLOGY IS IT. IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas. In the hands of real women, these game-changing products become life-changing. The brand believes you're an IT Girl the moment you try IT. Discover IT. Love IT. Believe IT.
Ratings
Rating summary: 4.2 out of 5 stars from 1,918 reviews
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