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What it is: A buttery, pigment-rich, soft matte lipstick, available in a range of wearable shades, that hugs lips in pure comfort all day.
Formulation Type: Lipstick
Benefits: Hydrating and Long-wearing
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: Selena wanted to create a classic lipstick that’s truly comfortable. This innovative, flexible formula moves with your lips for cushiony, pigment-rich color that lasts all day while keeping lips soft, nourished, and moisturized—available in the same 10 made-to-match shades as the Kind Words Matte Lip Liner.
Clinical Results: In an independent consumer study of 53 people:
- 100% said lips look and feel smooth, fuller, and more plump
- 100% said lips feel soft and conditioned, not dry or cakey
- 100% said it doesn’t feather or bleed
Size:
.12OZ
-Apply directly to your lips for the most intense payoff.
-For just a touch of soft matte color, apply with your finger in a blotting motion.
-To help shape and define lips, first line them with Rare Beauty by Selena Gomez’s Kind Words Matte Lip Liner (sold separately).
-For even longer wear, define and fill in your lips with the Kind Words Matte Lip Liner, then layer lipstick on top.
Rare Beauty by Selena Gomez Kind Words Matte Lipstick
Finding a matte lipstick that feels as good as it looks often feels like an impossible search. For years, makeup lovers have had to choose between bold, long-lasting color and soft, hydrated lips. Usually, if you wanted a true matte finish, you had to accept that your lips might feel dry or tight by lunchtime. But your beauty routine should support your busy life, not add to your daily discomfort. Enter the Kind Words Matte Lipstick from Rare Beauty by Selena Gomez—a game-changer that finally bridges the gap between high-impact pigment and pure comfort.
This isn’t just another lipstick to toss in the bottom of your tote bag. It is a thoughtfully designed daily essential created to help you look put-together in seconds, whether you are heading to a parent-teacher conference, leading a presentation at work, or enjoying a well-deserved date night. With a formula that feels like a hug for your lips, this product proves that you don't have to sacrifice comfort for style.
