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Living Proof Full Shampoo
What it is: A lightweight shampoo that gently yet effectively cleanses hair, leaving it soft, shiny, and bouncy while setting the foundation for maximum fullness.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine
- Damage, Split Ends, and Breakage
- Gives Hair Volume
- Leaves Hair bouncy, Fuller-Looking, Softer, and Shinier with Every Wash
- Removes Dirt, Sweat, Oil, Pollution, and Product Buildup
- Proprietary Amino Cleansing Complex: A sulfate-free blend that cleanses hair without stripping.
- Amaranth Peptides: Plump hair fibers for bouncy, fuller-looking hair.
- Phyantriol: Preserves hair color and reduces damage from heat tools.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: Amaranth peptides plump strands for a fuller-looking appearance, and our Proprietary Amino Cleansing Complex, a sulfate-free surfactant blend, gently yet effectively cleanses hair while helping to protect strands from styling damage and breakage. Plus, phytantriol preserves hair color.
Clinical Results: In a laboratory test of Full Shampoo and Conditioner:
- Hair showed double the volume compared to untreated hair
In a 200-person consumer-use test:
- 92% of consumers expected Full Shampoo and Conditioner to continue to improve the feeling of their hair with continued use
- 88% of consumers agreed their hair has healthy movement after just one use
Due to its contents, this product cannot be shipped via our Priority Service or sent to Alaska, Hawaii, P.O. boxes, and/or APO/FPO military addresses.