Olaplex No.4P Hair Brightening & Toning Purple Shampoo

What it is: A purple shampoo that neutralizes brassiness and targets everyday damage to reveal bright, evenly toned, and shiny blonds and grays.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Brassiness

- Color Fading

- Color Sage

Key Benefits: 
- Brightens hair color and enhances shine

- Neutralizes unwanted yellow tones and brassiness

- Cares for everyday damage and defends against future breakage

Highlighted Ingredients:
- Bis-Aminopropyl Diglycol Dimaleate: Rebuilds broken and weakened bonds.

What Else You Need to Know: This ultra-concentrated purple shampoo evens the tone of natural or color-treated blonds or grays-neutralizing unwanted brassiness for bright, shiny hair. The hydrating lather gently cleanses hair and enhances softness while targeting everyday damage for stronger, more resilient hair in one wash.

Fragrance Description: Revitalize your senses with a bright burst of grapefruit zest, the crisp scent of sugared mint, ginger, and a sophisticated, grounding base of crushed sage.

Clinical Results: In a test, compared to top purple shampoos, results showed:

- 3X brighter hair

In an independent consumer-perception study of 60 women with bleached/color-treated blond hair, when used as a system with No.5P (sold separately):

- 90% agree hair was less brassy

In a test, results showed the shampoo:

- Repairs everyday damage in 1 wash and strengthens hair at a molecular level