The Ordinary
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$39.90
The Ordinary Power of Peptides Set
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Best Seller$9.90 - $17.50
The Ordinary Hyaluronic Acid 2% + B5 Hydrating Serum with Ceramides
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$12.10
The Ordinary Granactive Retinoid 2% Emulsion for Wrinkles and Uneven Texture
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$19.90 - $33.80
The Ordinary Multi-Peptide + Hyaluronic Acid Serum for Firmness and Elasticity
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$22.50
The Ordinary Natural Moisturizing Factors + PhytoCeramides Rich Moisturizer
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Best Seller$6.00 - $10.80
The Ordinary Niacinamide 10% + Zinc 1% Serum for Oily Skin
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Best Seller$8.70 - $13.00
The Ordinary Mini Glycolic Acid 7% Exfoliating and Brightening Daily Toner
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$15.50
The Ordinary GF 15% Serum for Visible Skin Repair and Wrinkles
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$21.70
The Ordinary The Daily Set with Hyaluronic Acid Serum
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$10.90
The Ordinary Matrixyl 10% + Hyaluronic Acid for Fine Lines and Wrinkles
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$9.70
The Ordinary Argireline Solution 10% for Reducing Fine Lines
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$12.70
The Ordinary The Skin Support Set with Niacinamide + Hyaluronic Acid
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$32.00
The Ordinary Multi-Peptide + Copper Peptides 1% for Wrinkles and Skin Elasticity
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Best Seller$9.20
The Ordinary Caffeine Solution 5% + EGCG Depuffing Eye Serum for Dark Circles
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Best Seller$12.20 - $28.80
The Ordinary Azelaic Acid Suspension 10% Cream for Redness and Blemish-Prone Skin
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$17.00
The Ordinary Soothing & Barrier Support Serum for Sensitive Skin Hydration
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$19.00
The Ordinary UV Filters SPF 45 Serum Sunscreen PA++++
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$11.50
The Ordinary Alpha Arbutin 2% + Hyaluronic Acid for Hyperpigmentation
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$14.00
The Ordinary Multi-Antioxidant Radiance Serum with Vitamin C and Ginseng
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Best Seller$9.50
The Ordinary AHA 30% + BHA 2% High-Strength Peeling Solution for Brightening
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$12.50
The Ordinary Glucoside Gentle Foaming Cleanser for Oily Skin
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Best Seller$22.80
The Ordinary Multi-Peptide Serum for Hair Density for Thicker, Fuller Looking Hair
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$14.90
The Ordinary Multi-Peptide Lash and Brow Serum for Thicker, Fuller Looking Lashes & Brows
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$14.90
The Ordinary Retinal 0.2% Emulsion High-Strength Retinoid Nighttime Treatment
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$25.00
The Ordinary Multi-Peptide Eye Serum for Wrinkles and Crow's Feet
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$6.70
The Ordinary Salicylic Acid 2% Solution, Exfoliating Serum for Acne
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$10.90
The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil for Skin Elascicity
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$14.00
The Ordinary Niacinamide 5% Face and Body Emulsion for Dark Spots & Uneven Tone
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$14.50
The Ordinary Aloe 2% + NAG 2% Solution for Post-Acne Marks
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$14.00
The Ordinary Saccharomyces Ferment 30% Milky Toner for Gentle Exfoliation and Hydration
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Best Seller$6.70 - $14.00
The Ordinary Mini Natural Moisturizing Factors + HA
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$31.50
The Ordinary Hyaluronic Acid 2% + B5 Hydrating Serum with Ceramides
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$20.20
The Ordinary Alpha Arbutin 2% + Hyaluronic Acid for Hyperpigmentation
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$12.50
The Ordinary Glycolipid Cream Cleanser for Dry Skin and Makeup Removal
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$9.20
The Ordinary Lactic Acid 10% + HA 2% High-Strength Exfoliating Serum for Uneven Texture
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$10.40
The Ordinary Resveratrol 3% + Ferulic Acid 3% Antioxidant Serum for Brightening
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$19.90
The Ordinary Balancing & Clarifying Serum for Oily Skin and Pore Refinement
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$10.40
The Ordinary 100% Plant-Derived Squalane for Skin and Hair Hydration
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$10.50 - $28.50
The Ordinary Squalane Cleanser Hydrating Makeup Remover
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$6.60
The Ordinary 100% L-Ascorbic Acid Powder, Vitamin C Treatment
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$9.20
The Ordinary Behentrimonium Chloride 2% Conditioner for All Hair Types
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$13.50
The Ordinary Natural Moisturizing Factors + Beta Glucan Lightweight Gel Moisturizer
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$8.10
The Ordinary Vitamin C Suspension 23% + HA Spheres 2% Serum with Pure L-Ascorbic Acid
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$9.20
The Ordinary Sulphate 4% Cleanser for Body and Hair, Gentle Daily Cleanser
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$14.70
The Ordinary Natural Moisturizing Factors + Hyaluronic Acid Scalp Serum
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$13.80 - $26.40
The Ordinary Salicylic Acid 2% Masque Clarifying Charcoal & Clay Mask for Blemish Prone Skin
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$7.50
The Ordinary Salicylic Acid 2% Anhydrous Solution, Gentle Exfoliating Serum for Blemishes
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$15.00
The Ordinary Salicylic Acid 0.5% Body Serum Exfoliating Treatment for Acne
Reveal Your Glow with The Ordinary Skincare Products
The Ordinary, a skincare brand renowned for its minimalist approach, emerged from its parent company, DECIEM, in 2016 with the aim of democratizing beauty through transparency and integrity. The brand quickly gained traction due to its focus on offering high-quality ingredients at accessible prices, which disrupted the traditional skincare industry model dominated by luxury pricing.
The philosophy of The Ordinary is deeply rooted in providing scientifically proven formulations without the unnecessary frills, allowing consumers to make informed choices about skincare based on efficacy rather than marketing hype. This approach is further reinforced by the brand's practice of listing the actual concentration of active ingredients on its packaging, promoting a more knowledge-based usage. The Ordinary has remained committed to demystifying skincare by offering straightforward explanations and guidance on how to incorporate its products into daily routines, ensuring that both skincare novices and experts alike can benefit from its offerings.
The Ordinary is known for its science-backed skincare serums and treatments, with hyaluronic acid being one of its standout offerings. Hyaluronic acid is a naturally occurring substance that provides immense hydration benefits, making it ideal for all skin types. It works by drawing water into the skin, helping to alleviate dryness and reduce the appearance of fine lines and wrinkles, ultimately promoting a plumper, more youthful complexion.
Besides its hydrating prowess, hyaluronic acid is non-irritating, which means it's gentle enough even for sensitive skin, supporting the skin's natural barrier without causing inflammation. The Ordinary offers this powerhouse ingredient at a much more affordable price point than many luxury brands, democratizing access to effective skincare.
By prioritizing high concentrations of active ingredients, consumers can enjoy significant improvements in their skin's texture and tone, reaping the full benefits of hyaluronic acid. This transparency and commitment to quality set The Ordinary apart in the crowded skincare market. Similarly, the brand's glycolic acid product stands out due to its effective application in exfoliating the skin and enhancing skin cell turnover. Glycolic acid, an alpha-hydroxy acid (AHA), is widely celebrated for its ability to refine the skin's surface, making it brighter and smoother by removing dead skin cells. It's essential to use glycolic acid with caution since it can increase skin sensitivity—especially to sunlight—and should be used as directed to ensure safe usage.
Trust in The Ordinary's formulations has grown so robust largely because of the company's ability to educate consumers on the optimal use of active ingredients like hyaluronic and glycolic acid, equipping them with essential knowledge to maximize their skincare routines.