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Maidenform Bra: Comfort Devotion Demi Tailored Bra 09402

Regular $42.00
Your Price

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offer ends March 18 details



Color: Blue Charm

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Be dedicated to comfort in Maidenform bras. Featuring ultrasoft, lightly padded underwire cups, this women's demi bra provides shaping and support while feeling incredible against your skin.

Watch the product video here.


  • Low-cut design
  • Smoothing wings
  • Bow center accent
  • Leotard back
  • Seamless cups
  • Adjustable shoulder straps
  • Underwire
  • Hook-and-eye back closure
  • Style no. 09402


  • Nylon, elastane
  • Hand wash
  • Imported

View our full return policy here.


Rated 4 out of 5 by from Great fit & lovely colors, though limited I have a 32DD in the two-toned blue. It's beautiful, comfortable, and fits well! I only wish more options were available in this size. Was hoping to get the two-texture ivory option - I like ivory bras so they don't show under thin shirts, but would love a more interesting option like that, versus plain smooth boring ivory. Also, I REALLY wish there was a 30DD option available! That's my true size, but nearly impossible to find. The 32DD fits, but on the tightest hook on first wearing - so I will have to replace these bras much more often as all bra bands stretch out over time. Hopefully I can keep catching them on sale, since I will need to order new ones so often!
Date published: 2018-02-08
Rated 5 out of 5 by from Finally, a pretty bra that fits! I am no spring chicken and even though I have a pretty good figure, "the girls" have seen much better days! I've been looking for a demi bra that fits, keeps me in place and doesn't have two-inch straps! Yesterday I tried this bra and was amazed at how everything was gathered together in two nicely shaped "packages," making my breasts appear years younger...comfortably, and with no digging into my back or shoulders. The narrow elastic straps give just the right amount of "bounce," without sagging. Wow, what a bra! Be advised, there are only two hooks on the rather narrow closure, so it you have significant "back fat," there could be a problem, but your "front side" will thank you. The animal print one is awesome!!
Date published: 2014-01-12
Rated 5 out of 5 by from Favorite bra I lost a lot of weight several years ago and had to replace all of my bras. The brand I had previously been loyal to doesn't make anything in my new size, so I switched to Maidenform. This is by far my favorite model. The fabric is soft. The lining is thin -- just enough to give the cup shape, no faking an extra cup size or two or shoving your girls up to your neck, and it barely shows a line under clothes. I throw them in the washing machine and hang to dry, and I haven't had an underwire snap or poke out under the arm yet. I collect new colors every season and add them to the rotation in hopes they'll all last forever.
Date published: 2016-04-01
Rated 5 out of 5 by from Great Bra I needed some new bra's but am so tired of paying $60+ for them. I have read so many good reviews about Maidenform and thought I would give them a try. I am glad that I read the reviews on the site as the band does run very small. I am usually a 30DD-DDD and the 32DD fits but is snug on the last set of hooks. This bra is great - very lightweight but with good support.
Date published: 2018-01-25
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