This isn't about having game, or winning championships. It's about the perfect pair of basketball shoes. Your soon to be favorite basketball sneakers and Basketball clothing that's comfortable enough to wear on and off the court.
Because winning isn't so much the final outcome of a single game. It's not the last second shot that hangs on every spectator's breath as it arcs across the sky in search of nothing but net. No, winning isn't that one thing. It's everything before that moment. It's wearing, then washing, and then re-wearing your favorite basketball shorts. It's donning the basketball jersey of your favorite team to watch a game on their court, before going back to your court to shoot one more free-throw or one more pull-up jump shot, or one last drive into the paint.
Glamorous? It all depends on how you wear it.