Begin faceted search navigation.



Underwire Shop Ultra Light
Wirefree Shop Wirefrees
Lace Shop Lace
Smooth Shop Smooth
Active Shop Active
truSUPPORT Watch truSUPPORT Video Shop truSHADES
Playtex 18 hour. Feel the smooth lift of the NEW Style 5453 Fittingly Fabulous Wirefree. Shop the 18 Hour Collection Shop New Style 5453
Playtex Featured Favorites Shop Favorites


Every woman deserves the perfect fit, the everyday comfort and the uncompromised style of a Playtex bra. Designed for a full-figured woman, Playtex bras provide lift, shaping and support so women of any size can expect true comfort. Playtex bras have been helping women achieve beautiful, comfortable support for decades with popular lines such as the Playtex 18 Hour bra, Playtex Secrets, Cross Your Heart and Everyday Basics.

Playtex bras are built with innovative features such as no-slip straps, gel comfort straps and even moisture-wicking bras. Many Playtex bras are available as underwire bras or wireless bras. Playtex strives to address common bra issues with its designs and by offering a range of sizes, including plus size bras. And you don’t have to sacrifice style for comfort—Playtex bras come in a wide variety of colors, prints and patterns, ready to help you express your personal style.

Sponsored Links closebtn

The links below are ads provided by the Google AdWords™ program. Outside companies pay to advertise via these links when specific phrases and words are searched. These ads are provided by Google and are labeled as sponsored links. Clicking on these links will open a new tab displaying that respective company's own website. The website you link to is not affiliated with or sponsored by