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Playtex 18 hour. Feel the smooth lift of the NEW Style 5453 Fittingly Fabulous Wirefree. Shop the 18 Hour Collection Shop New Style 5453
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Every woman deserves the perfect fit, the everyday comfort and the uncompromised style of a Playtex bra. Designed for a full-figured woman, Playtex bras provide lift, shaping and support so women of any size can expect true comfort. Playtex bras have been helping women achieve beautiful, comfortable support for decades with popular lines such as the Playtex 18 Hour bra, Playtex Secrets, Cross Your Heart and Everyday Basics.

Playtex bras are built with innovative features such as no-slip straps, gel comfort straps and even moisture-wicking bras. Many Playtex bras are available as underwire bras or wireless bras. Playtex strives to address common bra issues with its designs and by offering a range of sizes, including plus size bras. And you don’t have to sacrifice style for comfort—Playtex bras come in a wide variety of colors, prints and patterns, ready to help you express your personal style.