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Maidenform Bra: Pure Genius Strapless Bra 7130 - Women's

Sale $12.99
Regular $38.00
Sale $12.99
Regular $38.00

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We love our products too! But unfortunately you can only purchase 0 of this product. Please try again!
We love our products too! But unfortunately you can only purchase 0 of this product. Please try again!
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Update your foundation with this Maidenform bra. Lightly lined, underwire cups with Smart Zone technology provide shaping and uplift all the way to the underarm.

Product Features

  • Side boning offers a bit of extra support
  • Stay There Power Band keeps bra in place
  • Seamless, lightly lined cups
  • Convertible, detachable shoulder straps
  • Underwire
  • Back closure
  • Style no. 7130

Fabric & Care

  • Polyamide/elastane
  • Hand wash
  • Imported

Our hassle-free return policy means worry-free shopping.

  • Return any item, anytime, for any reason.
  • No receipt? No problem. We'll take care of you.
  • Yes, you can return it in store (even if you bought it online!).

View our full return policy here.


Rated 5 out of 5 by Maidenform Bra: Pure Genius Strapless Bra 7130 Awesome! I have finally found the perfect strapless bra for a large chest! I have been searching for a strapless bra for sometime. I always like dresses that need a strapless and never been able to wear them. I'm a 36 DD, so this has been quite a task. Most strapless give that "push-up" affect which I don't need, the girls are big enough with any help. Push-up always made me feel as though they were under my chin, and if I bent over they were going to fall out the top. I've also had problems with strapless bras not staying up so I'm constantly tugging at it. Not this bra! I wore it all day without any problems. I will be buying this one in other colors. 05/21/2014
Rated 2 out of 5 by Not for me This bra might work for some but it flattened me and was not very flattering . It was comfortable and true to size, just not for me. 10/31/2014
Rated 5 out of 5 by A must have for your summer wardrobe Found this bra today and I LOVE it! It has strap loops in the normal spots and then in the cleavage too allowing you to make it halter, one strap, crisscross as well as strapless. The cups come up high to give fuller busts full coverage. It has a nice wide band with three hooks and a silicone lining that makes it feel very secure! I am thrilled for this find! 04/21/2012
Rated 5 out of 5 by stays in place To prevent bra straps from showing (many styles have wide necklines) and to prevent the feeling of straps slipping off shoulders, I wear a strapless bra 99% of the time and this is the only style I own and wear. The cups give full coverage and the elastic "power band" keeps the bra in place. 06/26/2014
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