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Maidenform Bra: Custom Lift Demi Push-Up Bra 9729 - Women's

Sale $14.99
Regular $38.00
Sale $14.99
Regular $38.00

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This women's Maidenform bra gives you a tailored, poised foundation for your day, featuring padded, underwire cups to provide enhancement and lift specific to your cup size.


  • Nailhead accents add a touch of shine
  • Soft, satin fabrication
  • Low-cut, seamless cup design
  • Tag-free styling
  • Adjustable shoulder straps
  • Underwire
  • Back closure
  • Style no. 9729


  • Nylon, elastane
  • Hand wash
  • Imported

Our hassle-free return policy means worry-free shopping.

  • Return any item, anytime, for any reason.
  • No receipt? No problem. We'll take care of you.
  • Yes, you can return it in store (even if you bought it online!).

View our full return policy here.


Rated 2 out of 5 by The description did not state this as a demi. When I received it, the fit was not what I expected. I wanted full coverage. I am 5 ft 6 inches, 32 D, 145 lbs, size 6. The cups are set too far apart and barely cover my areola. No coverage at all. Fine for my husband, not me. I would only wear this for a couple hours on date night with certain clothes. I bought the lift hoping to maintain my perkiness, not increase the size. This is not for my needs. 11/03/2015
Rated 5 out of 5 by Best! This is the best bra ever. I can't wear VS bras they don't fit me properly. I really measure to need a 32 DD but in this bra a 34 D fits me PERFECTLY! They hold up extremely well. I purchased my first 2 at a madienform outlet store and wore them for 3 years straight, the washer just "ate" my white one a month ago! I provided no special care for them, washed them with everything dried them etc. I ordered 3 more from Kohls (much cheaper!) and with these I have been line drying them and washing them with smaller loads. They hold up wonderfully and are a very comfortable bra. There is not too much push, but just enough. 11/08/2012
Rated 5 out of 5 by Love this bra The Maidenform Cutsom Lift T-Shirt Bras are the only bras I have been able to find that fit me well. I have a big bust and have a hard time finding a bra that fits well. They offer great support, lift, and the straps do not dig into my shoulders. They are of good quality and last a long time if you hand wash them. 11/12/2015
Rated 2 out of 5 by not made like they used to be The reason I purchased this particular bra was because I already owned several from a few years ago. However the same style bra looks cheaply made, the straps are at least a 1/4 inch thinner and the cups are not made the same. I think the manufacturer is getting greedy, this is not a cheap bra but the materials they are using to make them seem like they are. 09/09/2015
  • 2015-11-26 T01:25:43.206-06:00
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