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Maidenform Bra: Custom Lift Push-Up Bra 9729 - Women's

Sale $21.99
Regular $38.00
Sale $21.99
Regular $38.00

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This women's Maidenform bra gives you a tailored, poised foundation for your day, featuring padded, underwire cups to provide enhancement and lift specific to your cup size.


  • Nailhead accents add a touch of shine
  • Low-cut, seamless cup design
  • Tag-free styling
  • Adjustable shoulder straps
  • Underwire
  • Back closure
  • Style no. 9729


  • Nylon, elastane, polyester
  • Hand wash
  • Imported

Our hassle-free return policy means worry-free shopping.

  • Return any item, anytime, for any reason.
  • No receipt? No problem. We'll take care of you.
  • Yes, you can return it in store (even if you bought it online!).

View our full return policy here.


Rated 5 out of 5 by Best! This is the best bra ever. I can't wear VS bras they don't fit me properly. I really measure to need a 32 DD but in this bra a 34 D fits me PERFECTLY! They hold up extremely well. I purchased my first 2 at a madienform outlet store and wore them for 3 years straight, the washer just "ate" my white one a month ago! I provided no special care for them, washed them with everything dried them etc. I ordered 3 more from Kohls (much cheaper!) and with these I have been line drying them and washing them with smaller loads. They hold up wonderfully and are a very comfortable bra. There is not too much push, but just enough. 11/08/2012
Rated 4 out of 5 by Love this bra... I purchased this bra a few weeks ago after trying on several and this one seemed to be the best fit with the most comfort and support. This is probably the best, most comfortable underwire bra I've ever owned! The only reason that I didn't give this bra the full 5 stars is because I would have liked to have had the adjustable position straps (for crosssing in back, halter top/ around the neck, etc.), but that is the only thing that I would change about this bra. I like this bra so much that I went back and purchased it in nude and white so that I will have one to wear with any color top/dress! Bottom line... I would recommend this bra to family and friends as a comfortable, great fitting, good "bang for your buck" bra. 03/15/2012
Rated 5 out of 5 by PERFECT EVERYDAY PUSH-UP This bra is my everyday bra- because my babies need a little pushin' everyday! I love push-up bras but some are way over-the-top; they not only push your breasts up but they add a whole lot of volume that makes your chest look out-of-control. This provides that extra "oomph" while making you look all-natural. And the bra itself is super comfortable! My only complaint would be the Satin look of the bra (though it states it is made of Nylon, elastane, polyester), but other than that, I have no complaints! 03/18/2015
Rated 5 out of 5 by Nice supportive bra I ordered this on-line. Because it is a push up bra, I ordered a size smaller in the cup. I am usually a 36B but I ordered a 36A because I have found over the years that this works best with this type of bra. I was not disappointed. The bra fits perfectly as does the 36B full coverage bra I bought at the same time. 04/04/2015
  • 2015-04-28T02:54:19.727-05:00
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  • loc_en_US, sid_1732416, prod, sort_default
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