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Maidenform Bra: Custom Lift Push-Up Bra 9729 - Women's

Regular $38.00
Regular $38.00

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This women's Maidenform bra gives you a tailored, poised foundation for your day, featuring padded, underwire cups to provide enhancement and lift specific to your cup size.


  • Nailhead accents add a touch of shine
  • Low-cut, seamless cup design
  • Tag-free styling
  • Adjustable shoulder straps
  • Underwire
  • Back closure
  • Style no. 9729


  • Nylon, elastane, polyester
  • Hand wash
  • Imported

Our hassle-free return policy means worry-free shopping.

  • Return any item, anytime, for any reason.
  • No receipt? No problem. We'll take care of you.
  • Yes, you can return it in store (even if you bought it online!).

View our full return policy here.


Rated 5 out of 5 by Perfect Fit & Comfort! I bought several of these bras in different colors and I love them. Perfect fit for me and 24/7 comfort is fabulous! 07/13/2015
Rated 5 out of 5 by Always struggle to find a bra that fits and lends support since I am large busted. This by far is the best and most comfortable bra I have EVER worn. Highly recommend !!! 07/13/2015
Rated 4 out of 5 by Great Fit and Comfortable The sizing and fit was just right, couldn't be happier with this bra. You should offer it in many more colors. 07/09/2015
Rated 5 out of 5 by Excellent Fit I purchased this bra for my 19 yr old daughter. We have the same issue, small body frames with DD cups. I purchased the 32DD and she loves the coverage and fit. I'm hoping bright colors like blue and orange will be restocked for her size in the future. She settled on taupe. 06/30/2015
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