Some information is missing or invalid below.

Maidenform Bra: Custom Lift Demi Push-Up Bra 9729 - Women's

Sale $27.99
Regular $38.00
Sale $27.99
Regular $38.00

Select Color: 

Please Select a Size Size Guide

Please select a size
  • -
  • +
You can only purchase 0 of this item. Please select a lower amount and try again.
You can only purchase 0 of this item. Please select a lower amount and try again.
Available to Ship

This women's Maidenform bra gives you a tailored, poised foundation for your day, featuring padded, underwire cups to provide enhancement and lift specific to your cup size.


  • Nailhead accents add a touch of shine
  • Low-cut, seamless cup design
  • Tag-free styling
  • Adjustable shoulder straps
  • Underwire
  • Back closure
  • Style no. 9729


  • Nylon, elastane, polyester
  • Hand wash
  • Imported

Our hassle-free return policy means worry-free shopping.

  • Return any item, anytime, for any reason.
  • No receipt? No problem. We'll take care of you.
  • Yes, you can return it in store (even if you bought it online!).

View our full return policy here.


Rated 5 out of 5 by Luv it. Just enough padding. Good fit. Good padding. Looks great. Recommend this. 08/17/2015
Rated 5 out of 5 by Perfect Fit & Comfort! I bought several of these bras in different colors and I love them. Perfect fit for me and 24/7 comfort is fabulous! 07/13/2015
Rated 4 out of 5 by Great Fit and Comfortable The sizing and fit was just right, couldn't be happier with this bra. You should offer it in many more colors. 07/09/2015
Rated 2 out of 5 by Pretty but Too Padded "Custom lift" apparently translates to "push-up bra". I was seeking just enough coverage to avoid revealing under close fitting knits. The bra is pretty, but I don't want any padding, and definitely not push-up. I was barely 32A most of my life; after menopause I crept up to 32C...I don't want any more chest via padding, push-up, or anything else! 06/17/2015
  • 2015-09-02T01:48:31.240-05:00
  • bvseo_lps, prod_bvrr, vn_prr_5.6
  • cp-1, bvpage1
  • co_hasreviews, tv_149, tr_149
  • loc_en_US, sid_1732416, prod, sort_default
2 3 4 5 ... 35 next>>

Sponsored Links closebtn

The links below are ads provided by the Google AdWords™ program. Outside companies pay to advertise via these links when specific phrases and words are searched. These ads are provided by Google and are labeled as sponsored links. Clicking on these links will open a new tab displaying that respective company's own website. The website you link to is not affiliated with or sponsored by