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Maidenform Bra: Custom Lift Demi Push-Up Bra 9729 - Women's

Sale $27.99
Regular $38.00
Sale $27.99
Regular $38.00

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This women's Maidenform bra gives you a tailored, poised foundation for your day, featuring padded, underwire cups to provide enhancement and lift specific to your cup size.


  • Nailhead accents add a touch of shine
  • Soft, satin fabrication
  • Low-cut, seamless cup design
  • Tag-free styling
  • Adjustable shoulder straps
  • Underwire
  • Back closure
  • Style no. 9729


  • Nylon, elastane
  • Hand wash
  • Imported

Our hassle-free return policy means worry-free shopping.

  • Return any item, anytime, for any reason.
  • No receipt? No problem. We'll take care of you.
  • Yes, you can return it in store (even if you bought it online!).

View our full return policy here.


Rated 4 out of 5 by I like Great bra. It would be perfect if it didn't show under my arms when I wear a bit of a lower sleeveless top. 09/10/2015
Rated 2 out of 5 by not made like they used to be The reason I purchased this particular bra was because I already owned several from a few years ago. However the same style bra looks cheaply made, the straps are at least a 1/4 inch thinner and the cups are not made the same. I think the manufacturer is getting greedy, this is not a cheap bra but the materials they are using to make them seem like they are. 09/09/2015
Rated 5 out of 5 by Great support Nice quality bra. Wide straps. Full coverage. Great support. 08/26/2015
Rated 5 out of 5 by Luv it. Just enough padding. Good fit. Good padding. Looks great. Recommend this. 08/17/2015
  • 2015-10-09T01:34:37.896-05:00
  • bvseo_lps, prod_bvrr, vn_prr_5.6
  • cp-1, bvpage1
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  • loc_en_US, sid_1732416, prod, sort_default
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