Sponsored Links closebtn

The links below are ads provided by the Google AdWords™ program. Outside companies pay to advertise via these links when specific phrases and words are searched. These ads are provided by Google and are labeled as sponsored links. Clicking on these links will open a new tab displaying that respective company's own website. The website you link to is not affiliated with or sponsored by Kohls.com

Some information is missing or invalid below.

Maidenform Bra: Custom Lift Demi Push-Up Bra 9729 - Women's

Regular $38.00
Regular $38.00

Select Color: 

Please Select a Size Size Guide

Please select a size
  • -
  • +
You can only purchase 0 of this item. Please select a lower amount and try again.
You can only purchase 0 of this item. Please select a lower amount and try again.
Available to Ship

This women's Maidenform bra gives you a tailored, poised foundation for your day, featuring padded, underwire cups to provide enhancement and lift specific to your cup size.


  • Nailhead accents add a touch of shine
  • Soft, satin fabrication
  • Low-cut, seamless cup design
  • Tag-free styling
  • Adjustable shoulder straps
  • Underwire
  • Back closure
  • Style no. 9729


  • Nylon, elastane
  • Hand wash
  • Imported

Our hassle-free return policy means worry-free shopping.

  • Return any item, anytime, for any reason.
  • No receipt? No problem. We'll take care of you.
  • Yes, you can return it in store (even if you bought it online!).

View our full return policy here.


Rated 3 out of 5 by This has always been my favorite bra! I've gotten these for years. I bought 2 and noticed the quality is definitely not the same. It's being made MUCH cheaper now. The fabric is even different. The black one I bought broke when I put it on. I got another...it just broke too. The white one is doing fine but both black ones have broken. Luckily, Kohls has a great return policy but now I have to spend hours trying on bras again to try to find another that works for me. 12/13/2015
Rated 5 out of 5 by Fits great! I as worried about this bra. I range from 34DD to 36D and lately every bra I seem to try on creates the whole muffin top effect (not cool nor flattering). This bra fits wonderful! Natural cups, it doesn't create a cone like shape like I've noticed with many Maidenform bras. It's comfy as well. It looks nice under shirts or with a dress. It provides decent coverage while still leaving a little cleavage, making you feel a little more sassy while getting ready. I am about to buy another one in black! I highly recommend! 01/20/2016
Rated 5 out of 5 by This has become my go-to bra I love this bra, fits nice, good support, great under t-shirts and sweaters. This will probably be the only bra I purchase from now on. 12/23/2015
Rated 5 out of 5 by Best! This is the best bra ever. I can't wear VS bras they don't fit me properly. I really measure to need a 32 DD but in this bra a 34 D fits me PERFECTLY! They hold up extremely well. I purchased my first 2 at a madienform outlet store and wore them for 3 years straight, the washer just "ate" my white one a month ago! I provided no special care for them, washed them with everything dried them etc. I ordered 3 more from Kohls (much cheaper!) and with these I have been line drying them and washing them with smaller loads. They hold up wonderfully and are a very comfortable bra. There is not too much push, but just enough. 11/08/2012
  • 2016-02-04 T01:35:56.049-06:00
  • bvseo_lps, prod_bvrr, vn_prr_5.6
  • cp-1, bvpage1
  • co_hasreviews, tv_166, tr_166
  • loc_en_US, sid_1732416, prod, sort_default
2 3 4 5 ... 42 next>>