Some information is missing or invalid below.

Maidenform Bra: Pure Genius Extra-Coverage Tailored Bra 7539 - Women's

Regular $38.00
Regular $38.00

Select Color:

Size :
Please Select a Size Size Guide

Please select a size
  • -
  • +
We love our products too! But unfortunately you can only purchase 0 of this product. Please try again!
We love our products too! But unfortunately you can only purchase 0 of this product. Please try again!
Available to Ship

Available at {0} Store

Check Other Stores

Not Available at {0} Store

Check Other Stores

Tailor your look with this women's Maidenform bra, featuring lightly lined, underwire cups with Smart Zone Cup technology to provide shaping and uplift all the way to the underarm.


  • Smoothing wings prevent bulging
  • Leotard back offers a stay-in-place fit
  • Lightly lined cups provide shaping and uplift
  • Silky fabric blend
  • Wide-front adjustable shoulder straps
  • Underwire
  • Back closure
  • Style no. 07539


  • Nylon/elastane
  • Hand wash
  • Imported

Our hassle-free return policy means worry-free shopping.

  • Return any item, anytime, for any reason.
  • No receipt? No problem. We'll take care of you.
  • Yes, you can return it in store (even if you bought it online!).

View our full return policy here.


Rated 5 out of 5 by Best Bra Ever! I've been wearing this bra and only this style for 4 years now. It is perfect, and does what a bra should! It's also made very well and will last. I put my front loader washing machine on delicate and hang dry the bras afterwards, and these bras still fit and look great after months of use. 02/15/2015
Rated 4 out of 5 by Like the fit but too much padding for me. I liked the previous style with soft filler. 02/23/2015
Rated 2 out of 5 by Most of you is outside this bra I bought 2 of these bras online. The name is deceiving. I found the front plunge too revealing. It produced those unsightly bumps from the boobs not being covered. I will return them at a local store. If you're well endowed, get something else. I loved the Bali Passion for Comfort. The Maidenform bras were well made and nice, but, just not for me. 01/10/2015
Rated 5 out of 5 by Great Fit, no "overflow" I am 5' 10", 152 lbs, and a 36D. I have a hard time finding full coverage bras that support, shape and contain my bosom without the overflow "bulge". I really don't need any extra padding, but the lining on this bra is just enough to control the "headlights". The back closure is WIDE with three hook and eye fasteners and it doesn't ride up like so many other bras I've tried on. Its super smooth, and very comfortable. I bought two in the store and loved them so much I saved my Kohls cash and got two more online! I hope maidenform will continue making this bra. Its the best I've found in YEARS! 08/22/2012
2 3 4 5 ... 14 next>>

Sponsored Links closebtn

The links below are ads provided by the Google AdWords™ program. Outside companies pay to advertise via these links when specific phrases and words are searched. These ads are provided by Google and are labeled as sponsored links. Clicking on these links will open a new tab displaying that respective company's own website. The website you link to is not affiliated with or sponsored by