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Maidenform Bra: Pure Genius Extra-Coverage Tailored Bra 7539 - Women's

Regular $38.00
Regular $38.00

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Tailor your look with this women's Maidenform bra, featuring lightly lined, underwire cups with Smart Zone Cup technology to provide shaping and uplift all the way to the underarm.


  • Smoothing wings prevent bulging
  • Extra coverage provides additional comfort and shape
  • Leotard back offers a stay-in-place fit
  • Lightly lined cups provide shaping and uplift
  • Silky fabric blend
  • Wide-front adjustable shoulder straps
  • Underwire
  • Back closure
  • Style no. 07539


  • Nylon/elastane
  • Hand wash
  • Imported

Our hassle-free return policy means worry-free shopping.

  • Return any item, anytime, for any reason.
  • No receipt? No problem. We'll take care of you.
  • Yes, you can return it in store (even if you bought it online!).

View our full return policy here.


Rated 3 out of 5 by Seems great, no give This bra is well made and has a lot of potential. But it also has no give/stretch what so ever. I bought this and another Maidenform style in the same size. I could barely breathe in this one. It made a quick return. 11/23/2015
Rated 5 out of 5 by Perfect bra for me This bra is supportive for my 34DD. I wear daily, just not for exercise. They hold well and are smooth under clothing. I've bought quite a few of these over the last 3 years and they haven't let me down. 10/23/2015
Rated 5 out of 5 by Wouldnt change a thing This is probably the 8-9th bra I have bought of this style. I love it. I hope they NEVER stop making it because this is perfect. I have several colors but Id buy it in every color. 10/07/2015
  • 2015-11-29 T01:25:36.224-06:00
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