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Maidenform Bra: Pure Genius Extra-Coverage Tailored Bra 7539 - Women's

Regular $38.00
Regular $38.00

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Tailor your look with this women's Maidenform bra, featuring lightly lined, underwire cups with Smart Zone Cup technology to provide shaping and uplift all the way to the underarm.


  • Smoothing wings prevent bulging
  • Leotard back offers a stay-in-place fit
  • Lightly lined cups provide shaping and uplift
  • Silky fabric blend
  • Wide-front adjustable shoulder straps
  • Underwire
  • Back closure
  • Style no. 07539


  • Nylon/elastane
  • Hand wash
  • Imported

Our hassle-free return policy means worry-free shopping.

  • Return any item, anytime, for any reason.
  • No receipt? No problem. We'll take care of you.
  • Yes, you can return it in store (even if you bought it online!).

View our full return policy here.


Rated 5 out of 5 by Great fit, comfort, style LOVE the seamless wings that prevent unsightly bulging. Very comfortable and stays in place with the right fit (36D). Simple but elegant style with lift wears well with everything. Great colors! 06/11/2015
Rated 5 out of 5 by Great Fit, no "overflow" I am 5' 10", 152 lbs, and a 36D. I have a hard time finding full coverage bras that support, shape and contain my bosom without the overflow "bulge". I really don't need any extra padding, but the lining on this bra is just enough to control the "headlights". The back closure is WIDE with three hook and eye fasteners and it doesn't ride up like so many other bras I've tried on. Its super smooth, and very comfortable. I bought two in the store and loved them so much I saved my Kohls cash and got two more online! I hope maidenform will continue making this bra. Its the best I've found in YEARS! 08/22/2012
Rated 1 out of 5 by Runs small. I ordered 14 bras.This bras runs ONE SIZE small. I wear a 34C without any issues. I ordered 34D the cups fit well because I ordered one size bigger then my regurlar size but the back was tight because I ordered 34 that is my orginal size. I wanted to exchange these bras but I need to pay return shipping. So I returned all the bras in the store(10 miles away from my home). Bad customer service. 06/17/2015
Rated 5 out of 5 by perfect fit I have 8 of these in my drawer- perfect T-shirt bra, great with dresses, tanks and everything! 05/14/2015
  • 2015-07-31T06:51:37.826Z
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