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Maidenform Bra: Pure Genius Extra-Coverage Tailored Bra 7539 - Women's

Regular $38.00
Regular $38.00

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Tailor your look with this women's Maidenform bra, featuring lightly lined, underwire cups with Smart Zone Cup technology to provide shaping and uplift all the way to the underarm.


  • Smoothing wings prevent bulging
  • Leotard back offers a stay-in-place fit
  • Lightly lined cups provide shaping and uplift
  • Silky fabric blend
  • Wide-front adjustable shoulder straps
  • Underwire
  • Back closure
  • Style no. 07539


  • Nylon/elastane
  • Hand wash
  • Imported

Our hassle-free return policy means worry-free shopping.

  • Return any item, anytime, for any reason.
  • No receipt? No problem. We'll take care of you.
  • Yes, you can return it in store (even if you bought it online!).

View our full return policy here.


Rated 5 out of 5 by Great Fit, no "overflow" I am 5' 10", 152 lbs, and a 36D. I have a hard time finding full coverage bras that support, shape and contain my bosom without the overflow "bulge". I really don't need any extra padding, but the lining on this bra is just enough to control the "headlights". The back closure is WIDE with three hook and eye fasteners and it doesn't ride up like so many other bras I've tried on. Its super smooth, and very comfortable. I bought two in the store and loved them so much I saved my Kohls cash and got two more online! I hope maidenform will continue making this bra. Its the best I've found in YEARS! 08/22/2012
Rated 5 out of 5 by Comfortable! One of my favs from Maidenform. Fits well and is very comfy! 01/05/2015
Rated 4 out of 5 by my new favorite bra I have all kinds of bras in all price ranges, but when I tried this one, I ended up buying several - they absolutely provide the best fit and shape of any in my drawer. Really very flattering - I'm a 36DD and in my mid-30s, so that extra smoothing and shape are much appreciated. My clothes fit and look better with this bra. They're also very comfortable and attractive-looking, not a grandma-bra. The only thing I am concerned about is how long they'll last - the first wash left them a little funky-shaped in the cups, but that went away when I wore them. 06/12/2011
Rated 5 out of 5 by Most comfortable bra I ever owned I have gone to bra fittings and spent way more money on bras at designer stores and this one is the best. I bought the first one at the store and had trouble finding the other available colors in my size so I got the rest online. It looks great under T-shirts and does not cost a small fortune. I won't feel so bad when they wear out and need replaced because the price is so reasonable compared to lingerie stores. BYW...I spent several hours in Kohls trying on almost all of the bras available before I found this one. I was determined!! 11/06/2011
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